Content Creation Made Simple
How to make the most of Your New Brand Photos & Videos
You did it! You’ve got those stunning new brand photos and videos, and your marketing glow-up is officially underway. But now what? Don’t let them sit in a folder on your desktop—these gems are meant to work for you! Let’s break down how you can confidently use your new visuals to connect with your audience, grow your brand, and have fun doing it.
Grab your coffee (or wine), and let’s dive into my top tips for creating content that stops the scroll and gets your business noticed!
post at peak times:
Consistency is key, but so is knowing when your audience is online. For most business owners, 5 PM is the sweet spot—right when people are wrapping up their day and scrolling their feeds.
📌 Pro Tip: Experiment with different posting times to see what works best for your audience. Once you find that golden window, stick to it!
Use CapCut to Elevate Your Videos:
Got videos from your session? Don’t let them gather digital dust! CapCut is a free, user-friendly app that makes editing a breeze.
✨ Add fun transitions, captions, or music that matches your brand’s vibe.
✨ Create quick, engaging reels or TikToks in minutes!
📌 Pro Tip: Keep videos short (15-30 seconds) and to the point. Attention spans are short, so grab them fast!
Show behind the scenes of your day:
People love a peek behind the curtain! Use your brand photos to share a day in your life:
• Snap a quick selfie with your coffee or workspace.
• Post a story showing your creative process.
• Use a video clip to talk about what inspires you.
📌 Pro Tip: Pair these moments with a fun or relatable caption to humanize your brand and connect with your audience.
Create a Month of Content in One Sitting:
Your brand photos are gold for planning ahead. Dedicate an afternoon to:
• Scheduling posts using a tool like Planoly or Later.
• Pairing photos with captions that tell a story or provide value.
• Mapping out themes for the month, like “Motivation Monday” or “Behind-the-Scenes Thursday.”
📌 Pro Tip: Rotate through headshots, flat lays, and action shots to keep your feed fresh and engaging.
Use Photos to Build Hype:
Launching a new product or service? Let your brand visuals do the heavy lifting!
• Share sneak peeks of your offering with a polished flat lay or teaser video.
• Post countdown graphics with your logo or branding.
📌 Pro Tip: Don’t forget to ask your audience to engage—polls, questions, and “save this post” prompts work wonders.
Optimize for SEO:
If you’re updating your website, those gorgeous brand photos are begging to be seen.
• Save your images as web-sized files to avoid slowing down your site.
• Use keywords in your alt text and descriptions (e.g., “Southwest Michigan brand photographer” or “bright professional headshots”).
📌 Pro Tip: Add captions or blog posts to showcase how you work behind the scenes—Google will love you for it!
Add a Personal Touch to Your Emails:
Your brand visuals aren’t just for social media. Use them to:
• Create attention-grabbing email headers.
• Include lifestyle shots to make newsletters feel warm and personal.
📌 Pro Tip: End your email with a photo of you smiling—it’s the perfect way to connect!
Mix It Up with Fun Challenges:
Engage your audience with a challenge using your photos! Think “7 Days of Confidence” or “Workday Style Snapshots.” Encourage them to share their own images and tag your business.
Keep Showing Up!
Content creation doesn’t have to be overwhelming. With your stunning visuals and these simple strategies, you’ll be showing up online like the boss you are. Remember, people connect with you, so have fun with it!
Now, go out there and own your brand with confidence. And if you ever need help brainstorming ideas or planning your next session, I’m just a message away. Let’s keep your business shining!